Technical Sports Outfitter Crewroom “Goes the Ultra Mile” As Company Is Named Official Shirt Supplier to UK’s Toughest New Race Event
High-performance technical sports outfitter, Crewroom, has crowned its best-ever year by winning the contract to supply the UK’s toughest new event, The Royal Parks Foundation ‘Ultra’.
The pioneering British company, which already supports GB Olympic teams and clothes the Oxford and Cambridge crews in The Boat Race, has been named the “Official Shirt Supplier” to the new Royal Parks Foundation race, which will make its debut in October 2012.
Around 700 runners are expected to take part in the inaugural event, to be run over 50 kms and across a course that will offer runners the chance to enjoy some of London’s most spectacular landmarks, including Buckingham Palace, the Houses of Parliament and five of the eight picturesque Royal Parks. The Ultra finishes in historic Bushy Park, Henry VIII’s old hunting ground near Hampton Court.
Crewroom’s official running shirt for the Ultra will feature the company’s popular and revolutionary Vapour-X ® technology, creating a cool and comfortable lightweight garment fashioned using bamboo charcoal technology and made from sustainable bamboo charcoal and recycled polyester.
Final details of the shirt and the full design spec are yet to be confirmed, but Crewroom won the contract thanks to its growing popularity among the British running community and its existing links with The Royal Parks Foundation.
Founder and Product Director of Crewroom (www.crewroom.biz), Kate Giles, said today: “The deal came about following our existing relationship with the Parks as this is the fifth year that we’ve supplied shirts for the Royal Parks Foundation’s popular Half Marathon event.
“It’s very exciting to be involved at the start of a major new event like the Ultra and we are delighted to be supporting the Royal Parks Foundation once again.”
One reason that Crewroom was selected to be Official Shirt Supplier for the Ultra is that the company has already created a name for itself, both in the UK and overseas, for designing kit that is ideally suited to the endurance athlete.
It already works with ultra runners, including Lee Chamberlain, who is a sponsored Crewroom athlete and is currently in training to set a new world record this year for the longest run on a treadmill. Crewroom also works with the Go Beyond Ultra team and Steve Adams, who has run nearly 40 marathons and triathlons up to and including Iron Man, and whose CV extends to several National Championships in sailing as well as appearances for Great Britain in 14 World and European Championships.
The Royal Parks Foundation Ultra will take place on Sunday, October 7 and is being staged in partnership with Scope, the charity that works with disabled people, of all ages, and their families, across England and Wales.
That same day will also see the staging of The Royal Parks Foundation Half Marathon and the Ultra long-distance runners will set off just after the Half Marathon on the day.
A spokesman for the Royal Parks Foundation said today: “The Ultra is a formidable addition to London’s sporting calendar and we’re delighted that Crewroom is our official race day shirt supplier for both events.”
The Ultra event has been created for regular runners seeking their next big challenge and promises to become a premier event in the running calendar. The Royal Parks Foundation, the charity that helps keep 5,000 acres of London’s green space in great shape for everyone to enjoy, has already won awards with its Half Marathon and the Ultra is expected to prove equally popular, with Crewroom supporting both events.
Crewroom’s Kate Giles added: “We are proud of our association with the Royal Parks Foundation, and to mark our collaboration in their new Ultra event, we can also announce that one of our top sponsored endurance runners, Lee Chamberlain, has signed up for the Ultra. He’ll be wearing the Crewroom Ultra shirt, of course, and we’ll be cheering him on every step of the way.”
For more information see the Crewroom website or the Go Beyond Ultra page